Sam and Gerard on a trade fair booth holding a Soku Minute Mattress

Why Soku

In Japanese, soku means swift efficiency. Japan is known for quality and precise craftsmanship, and the name carries that standard. It is our promise in one word: fast, dependable support, without compromise on quality.

Our mission

Rest is a basic human need. In a crisis, it is often the first thing people lose — and one of the first things they need to recover.

Soku exists to bring rest back. Everyone deserves a dignified place to sleep, also in an emergency. That standard drives everything we design and produce.

We support the organizations that shelter people in difficult moments. When rest is taken care of, people wake up with the strength to face the next day. That is the difference we want to make.

Our values

Reliability — Our customers make high-stakes decisions under pressure. We honor that with proven products, honest specifications, and commitments we keep.

Speed with precision — In a crisis, every hour counts. Speed only has value when the quality is right, so we never choose between the two.

Sustainability — We take our responsibility for the environment seriously. We work to reduce the impact of our products and our production, from design to end of life.

Innovation — We keep asking how rest in an emergency can be better. That question leads to new products and better ways to provide rest.

Management Team

  • Sam Ninaber van Eijben - Founder

    Serial entrepreneur and design studio director with a vision driven focus on valuable results for people.

    LinkedIn 

  • Gerard Kool - Partner

    Experienced entrepreneur in globally scaling up product centered start-ups with a mission.

    LinkedIn 
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